The capital city of England, rich in history and heritage

Where to start with London? One of the most famous cities in the entire world, the English capital city is enigmatic, diverse and packed with culture and history at every corner and in every square. The city is made up of 32 individual boroughs, each featuring its own unique identity and landmarks that makes every one of them worth exploring.

Undeniably, London is one of the most important cities not only in Europe, but also globally. With its population of nearly ten million, the megacity is the second biggest financial center in the world after New York and has proved its attractiveness to investors, talent, commerce, arts, and culture.

With its rich history and heritage, the London property market represents a safe and secure investment and is a place where foreign investors have sought out the solid levels of capital appreciation for hundreds of years.

iconCurrently ranked 2nd best city to invest in globally (Knight Frank)
iconNumber 1 city to invest in Europe (Knight Frank)
iconLondon, the second most popular tourist city in the world
iconLondon prices expected to grow by 15% by 2024 (Knight Frank)
iconOne of the highest graduate retention rates 67%
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Why Should You Invest in London Property?

One of the worlds truly iconic cities, London has long been coveted by investors the world over and has a reputation as one of the world’s leading prime real estate markets. This is supported by its global appeal, the dominance of its business and financial services cluster and its convenient geographical location.


Knight Frank has consistently ranked London as the top city for global real estate investment whilst also ranking the highest for lifestyle quality and home to the highest net worth individuals globally. The London property market has been viewed as a safe haven for property investment, as large numbers of investors have driven demand for property throughout the capital.


Recent years have seen a considerable increase in London’s population, with the past decade seeing an increase of approximately 800,000 people. With just over 200,000 new homes being built during the same period, it’s understandable that this demand-supply imbalance has driven property prices upwards.


According to the latest Savills five-year forecast, London property prices are set to increase by approximately 12.6% by 2025, with increased demand around the major transport hubs such as the new Crossrail stations and HS2, high-speed rail.

  • Capital Growth

    Most experts agree that house prices in London are more likely to gradually increase over the next few years. According to Knight Frank, London prices are likely to grow by 15% by 2024. As a result, a property that might cost you £400,000 today could potentially be worth £50-60k more by this time.

  • Connectivity

    London is the most connected city in the world with direct flights to over 350 global destinations. With a host of exciting new hotels, venues, restaurants, incentive experiences and transport links, Britain’s capital city continues to be a leading destination for European meetings and event planners. And with the huge infrastructure investment being made in Crossrail and High Speed 1 and 2, the entire country will benefit from reduced journey times that will increase opportunities for businesses, entrepreneurs and commuting workers.

  • Economy

    London’s economy is growing strongly, easily outpacing both the UK and its nearest European rivals such as Paris and Frankfurt. Significant investments in public infrastructure, office buildings, retailing, and homes all point to widespread optimism that the growth will continue, not just for the next year or two but for many years to come. Over 100 of Europe’s 500 largest companies have their headquarters in London along with over 70% of the FTSE 100.

  • Education

    Home to 43 universities including some of the worlds leading, London has the largest concentration of higher education institutes in Europe. A study shows that over 17% of the entire UK student population study’s in London, around 412,000 students. Overseas students still see London as a focal point with 1 in 5 students studying in the capital being from overseas.

  • Population Growth

    London is a diverse, thriving city with a population of 10 million, making it by far the largest city in the UK and the third-largest in Europe. Its population is expected to increase a further 4% over the next 5 years

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